Course Duration 2 days

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Course Objectives

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

Course Outline

Session One: Course Overview

Session Two: Getting Started

Session Three: Understanding the Marketing Mix

Session Four: Developing a Social Media Plan

Session Five: Building Your Social Media Team

Session Six: Using Social Media to Build Internal Communities

Session Seven: Analyzing Your Impact with Metrics

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

Session Ten: Using Facebook

Session Eleven: Using LinkedIn

Session Twelve: Using Twitter

Session Thirteen: Building a Blog

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

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