Building a Brand on Social Media

1 day

Course Overview

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Course Outline

Session One: Course Overview

Session Two: Defining the Terms

  • What is Branding?
  • What is Social Media?

Session Three: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • Pre-Assignment Review

Session Four: Identifying Your Social Media Audience

Session Five: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

Session Six: Creating Brand-Focused Messages

  • What’s In a Message?
  • Making Connections
  • Dealing with Negative Feedback

Session Seven: Building Customer Trust

  • Making Connections

Session Eight: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You

Session Nine: Reviewing and Revising

  • Personal Action Plan

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Marketing with Social Media