Building a Brand on Social Media
1 day
Course Overview
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Course Outline
Session One: Course Overview
Session Two: Defining the Terms
- What is Branding?
- What is Social Media?
Session Three: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- Pre-Assignment Review
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session Six: Creating Brand-Focused Messages
- What’s In a Message?
- Making Connections
- Dealing with Negative Feedback
Session Seven: Building Customer Trust
- Making Connections
Session Eight: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
Session Nine: Reviewing and Revising
- Personal Action Plan