Course Overview: 1-day

Course Overview

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Course Outline

Session 1: Course Overview

Session 2: Defining the Terms

• What is Branding?
• What is Social Media?

Session 3: Building Your Social Media Branding Strategy

• Key Ingredients for Your Branding Strategy
• Pre-Assignment Review

Session 4: Identifying Your Social Media Audience

Session 5: The Key Social Media Platforms

• Choosing the Right Platform for Your Brand
• Making Connections
• Looking at the Options

Session 6: Creating Brand-Focused Messages

• What’s In a Message?
• Making Connections
• Dealing with Negative Feedback

Session 7: Building Customer Trust

• Making Connections

Session 8: Developing a Communication Strategy

• Developing Social Media Guidelines for Your Brand
• Making Connections
• Letting Others Speak For You

Session 9: Reviewing and Revising

• Personal Action Plan